A staggered approach to managing change

Rather than announce our new website with a full bells and whistles fanfare, The Frockery has opted for a more staggered approach. Moving from our old site was a complicated business, and not without its headaches, so we decided to work through the changes methodically (aka slowly).

One of our latest tasks has been to integrate our blog and update bulletin into the new Frockery Talk, which has now been completed, and we promise to keep customers and visitors regularly updated with the latest news, views and offers directly from the frock face.

There is now a more sophisticated search facility, gift vouchers, a wishlist feature and special delivery option, all of which had been helpfully suggested by customers. Although the website look is very different, it still works in the same way, so returning customers will still be able to log into their accounts and track their orders. However, if customers do not wish to register prior to making a purchase, there is no need to do so.

Feedback so far has been very positive and encouraging. One of our lovely customers wrote: “The website looks great, well done! You have taken it to a whole new level. I love it!” Another commented: “It's really good, better than before, some nice touches.”

As ever, we will endeavour to provide the best service we can to customers old and new. Thank you all for your continuing support.