The Frockery Eco-Fashion Challenge
Our annual Frockery Eco-Fashion Challenge runs throughout the month of February, the shortest, darkest and most depressingly bill-filled month of the year, when we encourage customers, friends and followers to vaunt the vintage, rock the retro and celebrate the second hand, recycled and hand made.
Our inaugural challenge was held in 2011 as a fun way of combating the February blues while giant snowdrifts brought the country to a virtual standstill. It was such fun that we decided to turn it into an annual slow fashion event. The 'rules' are simple and few, so why not come and join us for our next frock-up?
The rules are simple
Aim to wear clothing and accessories which are vintage, hand made, second hand or recycled during February and post your pictures, outfit descriptions, sources and 'stories behind the style' on the Frockery Facebook Group (it's a closed group but just send a join request). Alternatively you can post on the public Frockery Facebook Page or on our Twitter feed (using the #frockerychallenge hashtag so we don't miss it). If all else fails, just email us directly and we'll post for you. You can showcase as many or as few outfits as you like over the course of the month.
Pics mean prizes
We have made some slight changes to the prize structure as our judges have been finding it increasingly difficult to choose just one overall winner and a runner up from the myriad of stylish outfits paraded down our virtual catwalk. We have therefore decided to introduce three categories – vintage, preloved and hand made – with Frockery vouchers to the value of £50 going to the posters of the most stylish and creative (in our judges' opinion) eco-fashionable ensembles in each category at the end of the challenge.*
So come on everybody, let's frock again like we did last Feb'ry (and the ones before!)
* Regrettably, only UK based entrants are eligible for prizes, but everyone is welcome to join in the fun of the eco-fashion fair!