Frockery Eco-Fashion Challenge celebrates sustainable fashion

Forfar-based business, The Frockery, is inviting entries for its fifth annual Eco-Fashion Challenge, which kicks off this Sunday and will run throughout February to help combat the winter blues, as well as raising awareness of the need to tackle textile waste, much of which ends up in landfill.

Participants are once again being encouraged to “vaunt the vintage, rock the retro and celebrate the second hand, recycled and hand made” for 28 days, posting pictures and outfit descriptions to the Frockery Facebook Group, or on Twitter using the #frockerychallenge hashtag.

Chief Frocker, Alison Preuss, explains: “Our inaugural challenge was held in 2011 as a creative way of combating the February blues while snowdrifts brought the country to a virtual standstill. It was such fun that we decided to turn it into an annual slow fashion event with a serious message.”

Janice Stewart, owner of Tweed’ll Dee By Notions of Brechin and a previous challenge winner, has been co-opted on to this year’s judging team for the difficult task of deciding a winner and a runner up from an anticipated amazing array of entries. Frockery vouchers will go to the contributors of the most stylish and creative eco-fashionable ensembles at the end of the challenge.

To help inspire eco-fashionistas who want to save both the planet and the wallet in style, the Frockery has prepared a useful list of Top 10 ‘RE’-ACTIONS to the relentless pressures of the fast fashion industry. The message could not be clearer: “Why buy new when it’s more fashionable, frugal and eco-friendly to go retro?”.