Jean Genius

Who else, apart from the Frockers, remembers experiencing blue leg syndrome after sitting in the bath to shrink their Levi's to fit, then waiting for them to dry on the body? (Well it was the 70s!)

Several decades on, jeans remain a wardrobe staple for people of all ages, shapes and budgets and we have just added several pairs of  Levi 501s to the catalogue in blue, black and brown. You'll find them listed along with stretch denim and cord flares by Easy Jeans, some 70s high waisted wide leg trousers in green cotton and a pair of white and pink polka dot  Steilmann rockabilly style pants.

vintage levi 501sblack levis's 501brown levi's 501

We have quite a few more pairs of jeans and trousers in the stock room which haven't quite made it on to the website yet, including a pair of black Max Mara stretch trousers, DKNY jeans, Firetrap black cords and some white high waisted jeans, so do keep an eye out for them.

And if you need cowboy boots to go with your jeans, we have it on good authority that RARA in Dundee has some genuine American vintage beauties in stock.

Meanwhile you can read how jeans conquered the world in this BBC article. We especially loved the 1920 letter to Levi Strauss reproduce in the article from a customer expressing disappointment that his jeans were falling apart after just three years of daily wear.

"Please find enclosed one pair of your overalls which I am sending you that the head of your fabric department may determine what is wrong. I purchased these from the Brayton Commercial Co of Wickenburg, Arizona, in the early part of 1917 and I have worn them every day except Sunday since that time and for some reason which I wish you would explain they have gone to pieces. I have worn nothing but Levi Strauss overalls for the past 30 years and this pair has not given me the service that I have got from some of your overalls in the past. I know that it is your aim to present a superior article on the market and consider it my duty to help you in any way I can. Please consider this and let me know if the fault is mine."