Followers of our blog will know that Amber McNaught, who kindly judged our eco-fashion challenge back in February, is one of the brains and all of the beauty (sorry Terry!) behind the Midas Media blogging network, which boasts such popular and successful brands as Shoeperwoman, The Fashion Police and Hey Doll Face.
We just love her originality, her writing flair, her knowledge and her great taste in fashion, most especially shoes, and we thoroughly enjoy keeping up with her personal fashion adventures via her blogs, as well as the antics of her husband Terry and their cute pet dog Reuben.
It therefore came as something of a shock to learn that her established Shoeperwoman brand has been copied by someone else in the UK, who has recently launched an identically named blog, Facebook page and allied ecommerce site.
The similarities don't end with the name, either, and Amber feels understandably upset that her concept, which she has worked hard to build into a successful brand, has apparently been hijacked. Imitation may well be the sincerest form of flattery, but it could be profoundly damaging in this case.