Readers may remember our tale of woe as we walked the McNaughty walk back in November 2014 when we discovered that our long established Frockery brand was being passed off by another business in England.
As we posted back then:
"...one of our eagle eyed customers alerted us to the existence of a Facebook page (not ours) calling itself The Frockery. We also uncovered a history of trading under our business name at vintage fairs in England. We admit we were puzzled as we didn't think Facebook allowed brand duplication and we have long standing ownership of all the frockery domain names (from as far back as 2005) and social media accounts, having traded continuously as The Frockery™ since April 2007. A cursory Google search would have flagged up an inevitable plagiarism problem."
In the end, the other business owner voluntarily changed her trading name when the infringement was brought to her attention and it became clear she simply hadn't done her research, but it was a stressful episode and one we never wanted to repeat.
Deciding that we needed to ensure our brand was properly protected for the future, we took advice from specialist trade mark attorney, Eugene Pienaar, at Revomark and immediately started the formal process of trade marking the Frockery brand. Now these things take some considerable time, and there are various evidential hoops to jump, but we are beyond delighted to report that we have finally passed the finishing line and our trade mark registration is complete.
So it's a relief all round that we are officially recognised as being unique and can more easily enforce our rights to the trade mark should anyone else decide to indulge in unauthorised freelance frockery.
We are really going to enjoy adding that all important ® after our name. It cost us enough!