"You can't go wrong!", exclaimed Lorraine Kelly on GMTV this morning, positively salivating over a white tiered dress from trash fashion outlet Primark costing just £9. Her male stylist sidekick, who was smugly showcasing it as 'Primarni', naturally nodded in simpering agreement.
Just when we thought the media sentiment was turning - and it seems to be thus over at the BBC, whose online magazine Thread actively promotes ethical and sustainable style - LK has to go and spoil it all by encouraging us to pick up a cheap frock at a fast fashion joint before jetting off on our summer holidays without a care in the world and, clearly, without a care for the world.
Lorraine isn't the only journalist who is promoting cheap-as-chips fashion one minute and bemoaning the environmental impact of transporting goods halfway round the world the next, all the while sympathising with the plight of overseas workers, many of them children, who are paid a pittance for their labour. These issues are all inextricably linked, and as long as we continue to support an industry which is founded upon the exploitation of both people and planet, we are all very much part of the problem.